Johan i Hallen and Bergfalk acquire Fiskeboa – positioning themselves within fish and seafood in Gothenburg
Fish and seafood specialist Fiskeboa is acquired by Johan i Hallen and Bergfalk, which formed the JOHBECO group together with their main shareholder Litorina last summer. The group has a strong market position in Stockholm and Gothenburg, and this latest acquisition will allow it to offer a broader and more attractive range on the west coast, with coverage also across the rest of the country.
The acquisition means that Johan i Hallen will be able to offer a broad range of high-quality fish and seafood as part of its usual range. For its customers, most of whom are in the restaurant and hotel sector, this deal will also make things considerably more efficient, since all meat, charcuterie, fish and seafood orders can now be made from one and the same supplier.
“This will strengthen our position as a supplier of meat and fish, and above all, it will improve our customers’ access to a wide and high-quality offering. This applies not only to those who have always chosen to turn to us, but also to those who are customers of Fiskeboa,” says Johan Andersson, Johan i Hallen.
“Thanks to Bergfalk’s and Johan i Hallen’s purchasing channels, our customers will gain a partially new and more exclusive product range that we could not otherwise have achieved. In addition, with Johan i Hallen we will be able to reach a wider circle of customers, even beyond Gothenburg. This merger will strengthen Fiskeboa, but to a great extent also Johan i Hallen and Bergfalk,” says Martin Petersson, CEO of Fiskeboa.
“Bergfalk has a long history within fish and seafood sales, but has lacked proximity to fishermen and auctions on the west coast. Together with Fiskeboa we will be able to benefit from each other’s know-how and channels. Fiskeboa is a supplier with high quality and service ambitions, something they share with the rest of the group. After the partnership between Johan i Hallen and Bergfalk, Fiskeboa strengthens our intention to become the Nordic Region’s best perishables specialist,” says Lars Bengtsson, CEO of JOHBECO.
For further information, please contact:
Lars Bengtsson +46 70 523 30 02, CEO of JOHBECO
Johan Andersson +46 70 884 44 04, Johan i Hallen
Martin Petersson +46 70 592 42 77, CEO of Fiskeboa