WallVision is the Nordic region’s market-leading wallpaper group, it designs, produces and sells high-quality wallpapers under strong brands, focusing on the premium segment.
WallVision´s operation derives from 1905 in Borås, where the group has its head office and where most of its production capacity is located. Through its subsidiaries, the group also has operations in Norway and the UK. WallVision has some of the best-known brands, including Boråstapeter, ECO Wallpaper, Cole & Son, Mr Perswall and Wall & Decò.
The Nordic market accounts for two thirds the group’s sales. WallVision also has a presence in around 35 other markets, including the UK,China and the US.
WallVision strategy consists of retaining and strengthening its market-leading position in the Nordic countries by continuing to develop its product portfolio, maintaining its high level of quality and refining its store design concept. Outside the Nordic region, the strategy is to maintain its high levels of organic growth and to make selective acquisitions.