KungSängen is a leading Swedish manufacturer and retailer of quality beds and bed accessories
Founded in 1998 and headquartered in Enköping, Sweden, KungSängen manufactures and sells beds according to customer specification under the own KungSängen brand. The company currently sells more than 30 000 beds annually, primarily to private consumers in Sweden. The product range also consists of bedlinen and other bedroom accessories. The main sales channels are KungSängen’s own retail stores and the proprietary online store in Sweden. KungSängen also has some sales through export and has agreements with external retailers currently accounting for a minor share of sales.
Litorina acquired KungSängen in December 2015. The ambition is to strengthen the company’s position in the Swedish and Nordic bed market working together with management, i.a. by developing the customer offering and the sales and channel strategies. Growth is expected to come from increased sales in current stores and new store openings, but also from increasing online sales volumes and growth in other sales channels.