RugVista.

RugVista, founded in 2005, is the leading European online retailer of rugs. RugVista offers a wide range of close to 30,000 unique rugs, ranging from machine-made to exclusive handmade rugs. The company sells its products mainly in Europe on 18 local country sites across two webstores – CarpetVista, focused primarily on handmade rugs and RugVista, which offers a complete assortment of rugs.

Value creation plan.

  • Strengthen and support the organization to be able to capture strong expected online growth
  • Increase internal product and design resources
  • Strengthen online sales and marketing capabilities
  • Invest in tech and online competences
  • Build a robust CSR framework with dedicated internal organization

Malmö, Sweden

Headquarters

Michael Lindskog

CEO

Erik Lindgren

Chairman

SEK ~650m

Sales

~90

Employees

~0.1%

Litorina’s ownership

Litorina IV

Fund

2015

Year of acquisition

Paul Steene

Investment team

Press releases.